The Pinn Legacy

1st Generation.

Lazarus Pinn arrived in Cape Town from Lithuania in 1890. His first shop, the first family run jeweler in Cape Town, opened on Long Street in 1893. 

2nd Generation.

In 1920 against his fathers wishes, Lazarus’ son Barney joined the company. Lazarus wanted Barney to become a doctor, but after two unhappy years of medical school, Barney managed to persuade his father to let him join the family trade legacy. They worked side by side for the next 26 years.

3rd Generation.

Barney’s son Ronnie followed his fathers footsteps and was sent to study Gemology. After a brief stint working at Harrods in their jewelry department, Ronnie took over the now extremely well established family business back home in Cape Town. He was musically inclined and in his spare time he acquired his licentiate, but eventually traded concert halls for the passion of the family business.

4th Generation.

Jeremy’s dream as a child was to become a fireman. Today one could theorize he does put out fires of sorts, as every business owner does! However nothing can extinguish his passion for exceptional service and jewelry.  He is now the 4th generation owner of the Pinns family business. In 1978 Jeremy spent a year at The Gemological Institute of America – the world’s preeminent university for the gem and jewelry industry where he graduated with distinction as a Gemologist. 


Good day Pinns team
Thank you so much for the excellent service which I received from yourself and the
team at Pinns.
From the moment I walked in you made me feel as though I was a VIP and this
never changed until I left with my new gorgeous ring, which I still gaze at
consistently.  I never came close to expecting how beautiful my ring would turn out.
I have already recommended you to family and friends and will continue to do so.
“Couldn’t wish for better service. Your company is the BEST!”
Many thanks

Kind regards

Sam D.

Thanks again so so so much for all of the help with the ring. Last night I proposed to Carlie and she ecstatically said yes. It was incredible and I could not have asked for it to go any better. She cried quite a lot during the whole ordeal once she knew what was going on, it was very exciting. She absolutely loved the ring, she said that time and time and time again. Really, she said it was perfect and she honestly could not
imagine anything more perfect, it truly was incredible. Thank you both so much again for all of the help, you honestly have no idea, and I’m sure I have no idea what you all did for me (us) to get this ring to me. Its something that will last forever and is truly remarkable so thank you so so much again.

Have a good one,

Dietrich – U.S.A

I want to thank you for all the effort you put into making sure that I had my jewellery. You kept in contact with me every step of the way until I received my goods. Once again, thank you for the excellent service I received from Pinns . I must say – your people are professionals; and the quality is excellent. I highly recommend Pinns to all my friends and family.

The sales lady who helped me was fantastic. It’s a pleasure to deal with people like that.

Many years ago my mother gave me a beautiful gold cross, with my name engraved on it, as a gift for my confirmation.  Seven years later it was stolen. I was devastated and I have thought so often about replacing it. It was so exciting to be able to discuss the design I had in mind with the staff of Pinns.  I had a vague idea of what I wanted, but I was amazed at the time and effort they put into not only fulfilling my wishes, but also the care and expertise they put into enhancing my ideas.  I changed my mind about size, colour, type of stones –
well everything – and each time I was guided to make the right decisions.

I am now the proud wearer of an exquisite and unique piece of jewellery that means so much to me.
It is perfect!

 – Clare

Die dag wat ek vir Maria ontmoet het,was een wat ek nie sal vergeet nie. Haar diens is vinnig en vriendelik en tot die punt.Sy is baie deeglik en het selfs tyd om die klient persoonlik beter te leer ken.Sy luister na wat jy wil he en draai geen doekies om of probeer nie iets anders aan jou verkwansel nie.

Ek waardeer die uitstekende en besonderse diens!


I would just like to thank you once again for a stunning job on the ring, Lindsay was really ecstatic about how the ring came out .
Thanks again to all involved.

Kind Regards

When you do business with an unknown person or company on the Internet, you more often than not get your fingers burnt.
I found you on the Internet and discussed a very delicate matter with you. From the first e-mail, to the last telephone conversation, it was nothing but a great pleasure working with you. Your business ethics are solid and your personal interest in your client made doing business with you a very comfortable transaction.

I will most definitely recommend you to all my friends.

Gretchen – Johannesburg